NAM NGU
Led the Nam Ngư Specialty Category
Top fish sauce and core seasoning brand within Vietnam’s leading seasoning portfolio
01.
Integrated Online to Offline
Communication Plan
Bus in Ha Noi and Ho Chi Minh City
Planned and executed a holistic O2O consumer journey by leveraging a diverse set of touchpoints to maximize engagement and experience
Channels:
- Tiktok, Facebook, Youtube
- OOH, Double-decker bus
02 key missions:
- Create hapiness spirit, food-inspired content with Nam Ngu, driving engagement
- IMC campaigns were launched to follow up the TVC, amplifying the “Ngon Lắc Lư” wave and driving widespread buzz
1000+ Influencers
02.
Sponsorship
Built brand sponsorship strategy for top Vietnamese reality shows, driving strong brand storytelling and awareness at scale
Channels: TV, Concert, OOH, Youtube,...
Partnered closely with internal teams & the production team to seamlessly integrate the brand into show content in a natural, consumer-relevant way (e.g product/ POSM placement, on-air mentions, storylines, branded/ unbranded storyline,...)
Achievements:
Successfully drove positive audience sentiment through natural brand storytelling in reality shows, achieving 13M+ views (2 episodes, 2 weeks on air)
BOF Show
Gia Đình Haha
Tổ đội 102
Gia Đình Haha
Tết Tây Đô in Cần Thơ
Giant Bánh Xèo Record-Breaking Event
03.
Events & Festivals
Create immersive brand experiences and drive trial for Nam Ngư Ớt Tỏi Lý Sơn through top-tier events and festivals
New Year Celebration on Lý Sơn Island
04.
Trade Marketing
Ensure brand consistency and driving sales at the retail level by working with trade & sales team to develop and manage 4000+ in-store POSM & visibility initiatives.
