Manage New Brand Launching
01.
New Brand Launch
Developed an IMC and RTM plan to launch REJURAN Cosmetics in Vietnam
Platform: Online & Offline Channels (H&B Chains, GT Stores, Clinics)
Spearheaded the end-to-end IMC strategy for the official launch of REJURAN Cosmetics in Vietnam, establishing an omnichannel presence Online (E-commerce) and Offline channels (Health & Beauty chains, GT Stores, and high-end Clinics).
Achievements:
+ Achieved 188% MoM revenue growth by executing strategic co-marketing initiatives supporting >78% of the total B2B partner network
+ Generated a 120% revenue surge immediately following the initial in-store activation campaign across major MT stores
First launch at Beauty Box
Macro Influencers
1200++ UCG & Affiliate Videos
02.
Scientific Credibility & Events
Educated the market on c-PDRN active ingredients and DOT technology through expert-led activities
Platform: Facebook, TikTok and 02 National Conferences
Spearheaded market education on PDRN and why PDRN of REJURAN cosmetics through strategic endorsements from top-tier dermatologists and major brand activations at Vietnam’s 02 largest National Dermatology Conferences.
Achievements:
+ Successfully organized 12+ academic livestreams with top-tier dermatologists to educate the market on PDRN active ingredients, generating nearly 4 million total reach.